SMM — social media promotion
SMM (Social Media Marketing) is systematic work with your audience on Instagram, Facebook, TikTok, and Telegram: content, conversation, advertising. We don't "post motivational quotes" — we build a loyal community that turns into customers. Strategy, content plan, design, paid social, analytics — all in one place.
What SMM delivers and how it differs from ads
SMM is long-term brand work on social media: creating content, talking with followers, building expert authority, generating inbound inquiries through engaging content. It's not "post promos every day" — it's a systematic build of trust and community.
Unlike paid social (which gives a one-off paid click), SMM creates a long-term asset — your audience. A single sales post in a content-rich expert account can generate dozens of leads with zero ad budget. Ads don't deliver that compounding effect.
SMM works especially well for brands with a visual product (apparel, accessories, interior design, food, beauty), for hands-on experts (psychologists, nutritionists, trainers, doctors), and for local businesses (cafes, salons, dance schools). For B2B, Facebook and LinkedIn are effective with a focus on expert content.
What's included in SMM management at Goodweb
1. Strategy: we research your niche, competitors, and target audience (demographics, pain points, motivations), and define positioning and tone of voice. Not "the designer asks about colors" — marketing.
2. Content plan a month ahead: content pillars (expert content, lifestyle, product, case studies, reviews), formats (posts, Reels, Stories, carousels, video), posting cadence. Usually 12–15 posts + 30+ Stories per month on Instagram.
3. Content production: copywriter writes the texts, designer builds the creatives (Figma, Photoshop), videographer edits Reels and TikToks. If needed, we arrange a photo day or video shoot (with our photographers or yours).
4. Publishing and community management: we post on schedule and respond to comments and DMs (often through KeyCRM or another CRM). We engage with the audience in the brand's voice.
5. Paid social: we run Meta Ads (Facebook + Instagram) and TikTok Ads separately from organic content. Goals — awareness, traffic, leads, sales.
6. Analytics: monthly report with reach, engagement, audience growth, leads from social, and ad ROAS.
Cost and time to first results
Basic management of one channel (Instagram or Facebook) with content and community management — from UAH 12,000/month. Comprehensive SMM (Instagram + Facebook + TikTok with content, paid social, and analytics) — from UAH 25,000/month. The paid social budget itself is separate, minimum UAH 5,000/month.
First engagement results (reach growth, comments, DMs) come within 3–4 weeks. Sales growth from SMM is usually visible in months 2–3 of consistent work. The compounding effect (an expert account generating leads without ads) takes 6+ months.
The key is not "buying followers" but working with a real target audience. A profile padded with 50,000 bots won't generate a single sale; a profile with 3,000 real followers in your niche will deliver steady leads every month.
Four phases —from launch to ROAS.
Niche & CRM audit
Analyse your product, competitors, previous ad accounts. Set up CRM event passing.
Creatives & copy
12-20 creatives per channel monthly: static, video, carousel. Copy tuned per funnel stage.
Launch & optimisation
Start with a small budget, test hypotheses, scale what works. Daily management.
ROAS reporting
Looker dashboard shows real ROAS by channel, creative, product. Weekly review.
Frequent questions
about this service.
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Ready to discuss your project?
We'll quote cost and timeline within 24 hours of the brief.