About us

Ukrainian digital agency
since 2007.

GoodWeb is SEO, web development, and performance ads under one roof. 18 years, 300+ projects, clients across UA, EU, and US markets. Transparent reporting, full ownership of outcomes.

18
years on the market
300+
shipped projects
92%
clients retain
12
full-time team members
Our journey

From a two-person studio to a full-cycle digital agency.

  1. 2007

    Start as a web studio

    First Kyiv office, first 5 business-card sites for local SMBs. Team of two — front-end and copywriter.

  2. 2012

    Added SEO as a dedicated track

    First in-house SEO specialist. Pushed 4 sites into Google top 3 within a year. First e-commerce clients — home goods, auto parts.

  3. 2017

    Performance ads as the third track

    Launched Google Ads, Meta Ads. Earned Google Partner status. First US client — an e-commerce store with ROAS ×4.2 in a quarter.

  4. 2020

    Full remote model

    Team scaled to 12. Launched a product mindset: every client gets a dedicated Looker Studio dashboard with KPIs.

  5. 2026

    300+ shipped projects

    Focus — Ukrainian and US mid-market businesses. A quarter of clients have been with us 3+ years. EU beachhead in Poland and Czechia.

Values

What guides our work.

Transparency above all

Full access to tools, budgets, and data. Weekly short-reports, monthly deep-dives. No invoice surprises.

Ownership of outcomes

KPIs are written into the contract. Miss them and we redo the work at our cost — or refund a portion.

Speed as an edge

Audit in 48 hours, first ad hypothesis in 5 days, landing MVP in 14. No week-long sign-off chains for every comma.

Depth, not breadth

We cap at 25 active clients. Each gets a full team — not a single junior juggling five accounts.

How we work

From brief to first result — 30 days.

01

Brief + audit

30-minute session + a technical scan of your product. We leave with a concrete plan, not a "we’ll think about it".

02

Strategy + KPIs

Hard numbers in the contract — traffic, conversions, ROAS. Budget, milestones, deadlines. First result in 30 days.

03

Launch + iterate

Weekly sprints. Product updates weekly, campaign tweaks daily. Doc-first comms — no meeting bloat.

04

Reports + growth

Live Looker Studio dashboard. Monthly strategy review: what’s working, what changes, where to grow next.

Team

12 fullstack people.

Front-end and back-end engineers, SEO specialists, PPC specialists, an analyst, content strategist, designer. All full-time, based in Ukraine, working together since 2007.

See open roles
Certified expertise

Certifications and recognition.

Google Partner
Premier · since 2017
Meta Business Partner
since 2019
Clutch Top SEO Ukraine
2023, 2024
DOU Rating
top-25 agencies

Want to talk about your project?

30 minutes — and you walk away with a clear action plan. No strings attached.