Google Ads paid search
Setting up and running Google Ads paid search is the fastest way to get targeted traffic to your site. First leads come within 24 hours of campaign launch. We work with search ads, the Display Network, Google Shopping, remarketing, and YouTube Ads. Google Partner-certified specialists.
What paid search is and why it's useful
Paid search is the display of ads in response to a user's Google query. If someone types "buy Nike sneakers Kyiv," they'll see ad positions labeled "Ad" at the top of the results — that's paid search. The advantage is you pay only per click, not per impression, and the ad shows up exactly when the user is already searching for your product.
Unlike SEO, where results take 2–3 months, paid search delivers traffic within the first 24 hours. That makes it the ideal tool for testing a new service, product, or market, for seasonal promotions, and for gathering conversion data before launching SEO.
In Ukraine, the primary platform is Google Ads. It includes search ads, the Display Network (banners on partner sites), Google Shopping (product cards in search), remarketing (bringing back people who visited the site), and YouTube Ads. Each format has its own specifics — we pick the best combination for your goals.
Why self-setup is wasted money
Many people think: "Google Ads is simple, I'll set it up myself." In practice, beginners waste 20–40% of their first-month budget: they show up on irrelevant queries (no negative keywords), tank conversion with bad ad copy, don't set up Google Analytics 4 goals, and have no idea whether the ads are paying off.
Quality campaign setup takes a specialist 5–6 hours of work, followed by ongoing optimization: daily tracking of conversions, clicks, and CTR, adding negative keywords, testing ad copy, adjusting bids. Without that, the budget leaks and the leads dry up.
Google regularly runs webinars for new advertisers and requires certification tests before letting large agencies handle paid campaigns. Our specialists have Google Partner status — a confirmed qualification with a minimum bar on spend and certifications.
What's included in ad management at Goodweb
1. Strategy session and brief: we set goals (leads, sales, calls), target audience, budget, and competitors. We run market analysis via SemRush, Serpstat, and Google Keyword Planner.
2. Keyword research: high commercial-intent queries, negative keywords, and query groups by page. We often surface 20–30% of queries the client never thought of.
3. Campaign setup: building ad groups, writing high-converting copy (headlines, descriptions, extensions), configuring geo-targeting, scheduling, device targeting, and bids. Separate work — Display Network, Shopping, remarketing campaigns.
4. Goal setup in Google Analytics 4 and Meta Pixel: we see not just "clicks" but the real cost of a lead and a sale. That lets us optimize the campaign on ROAS rather than cheap clicks.
5. Daily optimization and monthly reporting: every day we review performance, add negative keywords, test ads, and reallocate budget. Once a month — a detailed report with recommendations.
Management fee — from UAH 8,000/month (for budgets up to UAH 30,000), from UAH 12,000/month (for budgets UAH 30,000–100,000), from UAH 18,000/month (for budgets above UAH 100,000). The ad spend itself is separate and stays under your control.
Four phases —from launch to ROAS.
Niche & CRM audit
Analyse your product, competitors, previous ad accounts. Set up CRM event passing.
Creatives & copy
12-20 creatives per channel monthly: static, video, carousel. Copy tuned per funnel stage.
Launch & optimisation
Start with a small budget, test hypotheses, scale what works. Daily management.
ROAS reporting
Looker dashboard shows real ROAS by channel, creative, product. Weekly review.
Frequent questions
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Ready to discuss your project?
We'll quote cost and timeline within 24 hours of the brief.