SEO promotion technology has changed a great deal in recent years, especially after Google released one of its biggest updates. For example, the Panda filter update had many webmasters scratching their heads over what else needed to change on the site to “please” the search engine.

SEO promotion technology has changed a great deal in recent years, especially after Google released one of its biggest updates. The Panda filter update had many webmasters scratching their heads over what else needed to change to “please” the search engine.
Unfortunately, some of them stayed in the previous SEO era and continued promoting sites with old methods, ignoring the changed approach.
If you’re wondering why your search optimisation efforts aren’t producing the expected result, we’ll point out the mistakes that may be slowing down your site’s promotion.

More pages doesn’t mean better

In the “old days” it was believed that the more content pages on your site, the better — and the higher you’d rank in search results. Corporate sites with hundreds of pages of unreadable, low-quality content can no longer expect to reach the TOP.
If you consider your site to fit this description, you urgently need to change strategy. 20 pages of high-quality, unique, and visitor-interesting content will boost your search ranking chances far more than 200 pages of low quality.

Keyword stuffing — doesn’t work

A few years ago, by saturating a web page with as many keywords as possible, you could expect a rankings boost. Those times are gone for good. Today, this approach can do more harm than good. Write quality content that helps your visitors solve their problems, and don’t worry about keyword density — the search engine will properly recognise your good intentions.

Link “indiscretion” — chasing every backlink hurts your site

Backlink acquisition strategies have changed dramatically through the evolution of search optimisation.
Previously, the more backlinks pointing to a site, the more trust the search engine would give it — and consequently the higher its rankings.
Now the search engine has learned to distinguish site topics, and getting a backlink from a site with a completely unrelated topic will be considered suspicious. The search engine may put your site under a filter to more carefully determine the nature of such “kinship”.
It’s far better when backlinks come to you naturally. How can this be achieved?
Your content must be such that visitors want to share it themselves. Many conscious backlinks from your visitors via social networks, forums, and blogs won’t leave the search engine indifferent — it will inevitably boost your rankings. Good content deserves to be read. Doesn’t it?

Images and videos — matter

Previously it was thought that having images and videos on a page had no effect on search rankings.
Those days are in the past. Search engines now recognise that having audiovisual material on the site increases the value of the information the visitor perceives. As a result, search engines prefer to surface pages whose materials include these elements. Choose topical images for your articles, record video explanations for your materials, and the search engine will reward your effort with good rankings.

SEO promotion technologies don’t stand still — and neither should we — and to always be in the TOP, you need to review and analyse your promotion approaches every few months.