VA Agro is a direct supplier of mineral fertilizers, crop protection, and micronutrients from European manufacturers. They came to us with an outdated brochure site, no e-commerce, no analytics, and ads that ran "when budget allowed". Over 14 months we delivered a full redesign on WordPress + WooCommerce, launched stable Google Ads for the agro niche, and structured a 400+ SKU catalog with transparent purchasing logic.
VA Agro Ukraine imports mineral fertilizers (nitrogen, phosphorus, potassium), crop protection products, and micronutrients from European manufacturers. They work directly with farms and agricultural holdings, no middleman markups. Audience: agronomists and farm owners.
Products lived in a PDF list. No way to buy online — call the manager and wait for a price quote by email.
Mobile homepage took nearly 6 seconds on the old theme. Most farmers browse from phones in the field.
Google Ads on the broad "buy fertilizer" query — no segmentation by crop, region, or type. CPL ₴384 against a target of ₴200.
GA4 was installed with default settings. No e-commerce events, no conversions, no source attribution.
New e-commerce on WordPress + WooCommerce + Elementor with a product page tailored to agricultural needs.
Segmentation by crop, action type, and region — instead of "buy fertilizer" blasted across all of Ukraine.
1.1% → 3.0% on the same traffic
From ₴384 to ₴161 per qualified lead
5.2s → 1.7s on 4G
From 64 to 218 qualified leads
For the first time in years we see how much each lead costs by crop and which channel brings the best client. Ads turned profitable, and the site no longer loses traffic on slow loads out in the fields.
Details that double conversion within 30 days
ROAS · campaign average
PageSpeed Score · mobile
Documents · metrics · access — everything open
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