Кейс · 2026

Don Juan — a modern online store instead of an old 2012 Joomla

One of the client’s first online stores — an adult goods shop, launched back in 2012 on an old Joomla. Over the years the engine aged: the shop lagged, the catalog of over a thousand products turned into a jungle, and checking out was clumsy. We brought the project back to life, modernised — a fast, tidy and discreet catalog. Easy search and filters, over 80 categories, clear navigation, a bilingual interface and a tactful, no-fuss ordering model.

Niche E-commerce · adult goods
Catalog 1000+ products · 80+ categories
Services Online store development
Languages Ukrainian + Russian
About the client

Don Juan — a modern online store instead of an old 2012 Joomla

“Don Juan” is an adult-goods online store: a broad range of over a thousand items. One of the first projects we helped the client bring up to a modern level.

Challenge

What they came to us with.

An old 2012 Joomla

The shop was over ten years old — the engine had aged, everything lagged and fell apart now and then.

The catalog became a jungle

Over a thousand products with no clear structure — finding the right item was nearly impossible.

Clumsy checkout

Placing an order was hard and awkward — some customers dropped off halfway.

An outdated look

The design looked a decade old and didn’t inspire trust in the store.

What we did

Implementation details.

A modern store instead of the old engine

We didn’t patch the 2012 Joomla — we built a modern online store from scratch: fast, tidy and discreet. Only what’s needed, nothing extra.

  • Over a thousand products sorted into 80+ categories with easy search and filters — a customer finds what they need in seconds.
  • A discreet, tactful design and a no-fuss ordering model — shopping is comfortable and free of awkwardness.
  • A bilingual store (Ukrainian + Russian) — reaching the whole audience.
  • An easy admin panel: the client edits products, prices and categories themselves, with no developer.
  • Lightning-fast loading and a flawless mobile version — the shop flies on any phone.
  • Tidy product cards and clear navigation — the store looks modern and earns trust.
Online store 1000+ catalog Easy search Discreet design 2 languages No-fuss ordering
Result

Over 2026.

Products in catalog
1000+

sorted into 80+ categories

Load time
0.9 s

instant even on mobile

Ordering
2 clicks

a discreet, no-awkwardness request

Languages
2

Ukrainian + Russian

Orders / month — 2026 of work

Orders ROAS
The store was over ten years old and clearly outdated — on the old engine everything lagged and fell apart. The team didn’t just refresh the look, they built a modern shop from scratch: a thousand products finally sorted onto shelves, everything fast and tidy, and customers leave a request in a couple of clicks. The project feels reborn.
D
Don Juan owner
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