Brand repositioning, new Elementor site, and paid traffic for B2C and B2B segments.
Aqua Pilgrim is a Kyiv-region company that has been drilling water wells, installing pump equipment, and servicing wells since 2000. Premium-class equipment, geological expertise, work on hard-to-access sites (limited approach, slopes, dense suburban areas). Operates across Kyiv region and partially in Cherkasy, Zhytomyr, and Chernihiv regions.
The drilling market has dozens of look-alike companies with identical "fast, high-quality, cheap" claims. Aqua Pilgrim was lost among competitors, even though they had genuinely better geology and equipment.
The old site read like an equipment catalogue: length, diameter, meterage. The end client — a cottage owner — did not understand why they should pay more than the neighbours.
Almost all the flow came from repeat clients and referrals. Paid channels (Google Ads, Meta) were tested but without structure or proper conversion tracking. Effectiveness — zero.
Aqua Pilgrim are great at industrial well repair, but this segment was not represented on the site or in ads at all — a missed market.
Rebuilt ap.ua on Elementor with focus on the homeowner — emotion, case studies, guarantees, transparency.
Split ads for B2C homeowners and B2B repair, added drilling-rig video content, and strengthened local results.
Site-to-lead conversion: 1.4% → 3.6%
Profitability of paid channels (Google + Meta)
New leads for industrial well repair per quarter
Google organic traffic growth in 12 months
GoodWeb was the first to look at our business through a client's eyes, not a geologist's. It turned out people don't buy "12-inch casing pipe5 мм» — вони купують спокій і чисту воду в крані. Website і advertisinа після перепаковки почали приносити в півтори рази більше профільних заявок, а B2B segment з repairу, який ми раніше навіть не advertisinували, став окремою лінією виручки.
Details that double conversion within 30 days
ROAS · campaign average
PageSpeed Score · mobile
Documents · metrics · access — everything open
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