SEO 2026 checklist: 47 ranking factors that move Google

Every six months Google rewrites the rules — and every six months somebody loses traffic. 47 ranking factors for 2026 grouped into 6 clusters: technical SEO, content + E-E-A-T, Core Web Vitals, backlinks, AI content, and Local SEO. A checklist you can run through in one evening.

How to measure ROAS when sales are partly offline

Most agencies report ROAS based only on online conversions. If half your sales come through calls or in-store visits, you underestimate your real ROAS by 2-4×. How to measure it honestly: call tracking with DNI, offline conversion import to Google Ads, multi-touch attribution.

Headless e-commerce: when Shopify is too little and Next.js too early

Between a monolithic CMS and a custom Next.js stack, there’s a hybrid headless middle. When each makes sense — with real cost numbers. Shopify covers up to $5M/yr. Hybrid (Shopify backend + Next.js storefront) kicks in above. Pure custom — only above $20M.

Schema.org for the Ukrainian market in 2026

Without structured data your site is a wall of text in search. With it — rich snippets, ratings, prices, FAQ accordions in the SERP. What works for the Ukrainian market in 2026: mandatory schema types, FAQ + HowTo updates, common mistakes to avoid.

GA4 for e-commerce: 12 events you must configure

The default GA4 setup only tracks page_view and a few auto-events. Useless for an e-commerce funnel. 12 events you need to configure manually: view_item, add_to_cart, begin_checkout, purchase, refund — and 7 more. Set up time: 1 day.

AI content and Google: what is still allowed and what is not

In 2025 pure AI content stopped ranking in many niches. Google officially still allows AI — but the algorithms caught up. Where the line actually is, with data from our 14-site test: pure GPT-4 dropped, GPT-4 + editor improved, fully human won marginally — but the economics favour the middle.