Utah Chauffeurs LLC is a premium transfer service to SLC airport and throughout Utah. They came to us with American expectations: a fast site, English-language ads, conversions into actual bookings — not just phone calls. Over 32 months we delivered a full site redesign, built a 24/7 booking system, and dialed in Google Ads on a US audience — tourists, corporate clients, and local residents.
Utah Chauffeurs serves national park tourists (Zion, Bryce, Arches), corporate clients, and VIP guests. The audience: people who pay a premium for punctuality, a spotless premium sedan, and a driver who knows every turn of a mountain road.
The site had a contact-us form, after which you had to wait for an email reply. For a US tourist booking same-day — that's a lost client.
70% of US traffic is mobile. The site loaded slowly, the booking button got lost.
Google Ads on broad keywords like "chauffeur Utah", with no breakdown into tourists / airport / corporate / weddings. CPL $58 against a target of $30.
US clients expect a chat response in 60 seconds. We had none — and Uber Black took them.
New premium design (black + amber gold), full online booking system, mobile-first, English content.
Segmentation by intent: SLC airport tourist → national parks → corporate → weddings. Each is its own campaign.
From 12 to 49 online bookings
From $58 to $24 per booking
4.4s → 1.6s on 4G
From 0.9% to 3.8% on US traffic
The GoodWeb team worked with us for over 2.5 years and truly understands our US market. The site finally works the way we need it — clients book online, pay by card, and we see analytics in real time. Ads are stable, and CPL is significantly lower than expected for the luxury segment.
Details that double conversion within 30 days
ROAS · campaign average
PageSpeed Score · mobile
Documents · metrics · access — everything open
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