SEO Optimisation: White, Grey, and Black Hat Methods
There are many site optimisation methods today. They all fall into three groups: white, grey, and black hat.
Plan Your Site’s SEO During the Build, Not After
Site promotion is turning into a process of developing and improving the site itself.
Continue Site Promotion After Reaching Your Goal
Building a site is just the first stage and doesn’t guarantee success in the internet industry.
Domain Authority: Why It Matters for Link Building
Why do some sites get more authority, while new sites struggle to gain trust? Unpacking the role of domain authority in SEO.
Google Maps in Search and Personal Data in Google Navigator
If customers come to you in person, adding your company to Google Maps can significantly boost visibility.
Google May Improve Personal Search Using Social Network Data
Google may use social network info to build search query suggestions and autocompletion.
How Seed Sites Are Chosen for Search Engine Crawlers
The internet updates at incredible speed. How search engines choose seed sites as starting points for web crawling.
Time-Based Targeting in Search Advertising
Search engines process billions of queries and analyse log data. How time-based targeting improves contextual advertising.
RuNet E-commerce: A Western Expert View
Western players in internet banking and e-commerce are paying increasing attention to the Russian/Ukrainian RuNet segment.
Authoritative Web Catalogues: DMOZ and Yandex.Catalog
Registration in DMOZ and Yandex.Catalog gives a site a significant SEO boost. We unpack both.