There are quite a few site optimisation methods today. They all fall into three groups: white-hat methods, grey-hat methods, and black-hat methods.
Every SEO company picks the most suitable approach for itself. The “GoodWeb” company uses only legal “white-hat” methods. In this article we’ll walk you through all these optimisation approaches.
Let’s start with white-hat promotion methods. They’re the most effective. The main features of white-hat methods:
— focus on content (unique news and articles on the site, images, multimedia);
— improving site usability;
— configuring the web server for 24/7 site uptime;
— optimising HTML and program code;
— improving page load speed;
— catalogue registration;
— meta-tag optimisation;
— inbound links to your site from other sites.
White-hat methods are complex, painstaking work that requires a lot of effort and patience. But the reward is stable top-10 positions and no “ban” from the search engine.
Grey-hat methods can be classified as something between white and black hat. Site promotion happens through:
— non-topical link and article exchanges;
— buying links on other sites;
— unjustified use of various tags that influence search engine ranking;
— links from non-existent pages;
— using paid linkator services.
Grey-hat methods are semi-legal and carry a risk of getting “banned” by the search engine.
Black-hat methods are illegal. They’re only suitable for one-off “throwaway” sites, since they won’t be able to function in the search engine system for long — the site will be “banned” very quickly for such promotion.
Illegal, black-hat methods include:
— using invisible text to attract targeted or untargeted audiences to the site;
— creating doorways — small sites that funnel visitors to the main site;
— cloaking — showing the search robot and site users different textual content;
— keyword stuffing;
— email spam — inflating counters in site rankings via specialised services.
The “GoodWeb” company advises you to use only white-hat methods and not engage with incompetent optimisers who may unknowingly use illegal methods.
