So, you have a new web resource, but only a small circle of friends or relatives know about it. A site without traffic can’t even cover hosting costs, let alone development — and you’re wondering how to attract a target audience to your site. Where should you start? You’ll find the answer in our article on promoting a website yourself.

1. The foundation of everything is on-page optimisation: generate a sitemap, ensure a properly formed robots.txt, check the site for duplicate pages, verify mobile compatibility, and so on. Also choose a sound site structure based on your keywords and competition, internal linking, and content uniqueness checks. Without excellent on-page optimisation, you shouldn’t move on to the next stages — such a project will eat budget faster than a properly built one, with no chance of taking top ranking positions.
2. Competitor analysis — obviously, starting site promotion without analysing competitors is pointless: you need to understand how you’ll “displace” other sites from the top. A mistake at this stage can be expensive: you might spend thousands of dollars and never reach the top, getting stuck on page 2 or 3 of the SERP with no traffic.
3. Off-page optimisation is the most expensive part of promotion; its essence is popularising your resource on other, more authoritative sites via hyperlinks. Here we recommend not skimping — buy “evergreen” links from trusted resources. Social media links also won’t hurt, and the main thing to remember: you can make soup from a stone, but it won’t taste good.
4. Conversion tracking — use analytics scripts to track user behaviour on the site, fix errors, and make the site as convenient as possible.

That’s all — it all seems very simple at first glance. But if you don’t want to risk DIY promotion, get in touch with us and you’ll get a 100% result.