STAN COMPLECT is a supplier of industrial metalworking equipment in Ukraine with offices in 5 cities. They came to us with a generic WordPress site, no structured catalog, and zero traffic sources besides word-of-mouth. Over 9 months we rebuilt the site around B2B logic: filters by equipment type, technical specifications, request-a-quote forms, and regional pages for Kyiv / Lviv / Odesa / Dnipro / Kharkiv.
STAN COMPLECT supplies metalworking equipment — lathes, milling and grinding machines, CNC systems, hydraulic presses — to Ukrainian factories and manufacturing plants. Audience: chief engineers and plant owners.
600 items in a flat list. An engineer couldn't find a lathe with a specific machining diameter in reasonable time.
The old adaptive menu collapsed into a vertical column without structure. Most conversions died on mobile.
The company has 5 regional offices, but the site never showed it. Local SEO for "buy machine Kyiv" — zero presence.
The price-request form sent to a generic mailbox, no CRM, no notifications. Leads got lost in spam.
Full redesign on WordPress + custom B2B catalog theme, with filters and regional SEO.
From 18 to 56 price requests per month
3.8s → 1.3s on 4G
From 24 to 106 keywords in Google top-10
From 1:08 to 3:14 per session
The site stopped being a "business card" and finally started selling. Engineers find the right machine in 30 seconds, see specs, and submit a request immediately. The CRM routes by region — a manager calls back in 5 minutes.
Details that double conversion within 30 days
ROAS · campaign average
PageSpeed Score · mobile
Documents · metrics · access — everything open
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